fbpx

Economist Plaza Exhibition: Dusu Choi – Flash

Dusu Choi, A Sign For Short Sweet Magical Times, 2004, mixed media, 630 x 180 x 77cm, © the artist, image courtesy the artist
Dusu Choi, A Sign For Short Sweet Magical Times, 2004, mixed media, 630 x 180 x 77cm, © the artist, image courtesy the artist

1 April 2004—14 May 2004

Consultancy, Economist Plaza

The Economist Plaza
25 St James's Street
London, SW1A 1HG United Kingdom

Within the foyer of the Economist Tower, Dusu Choi, a Korean-based artist exhibited Flash, an installation of rotating red and white spiralling barbers signs.

In the UK the candy lights in barber windows are clearly understood as the sign for a particular service – hair-cutting.

In Asia, however, where one of these lights is displayed a person (particularly a man) can get his hair cut, but when there are two he can get the services of a prostitute – and a haircut.

Dusu will present a frame with 12 of these on one side, 13 on the other, 13 being an unlucky number here, but lucky in Asia. The lights themselves have been transformed by Dusu with a myriad of multi-coloured hearts replacing the red and white stripes, making the patterns more complicated, mesmerising and alluring.

Subscribe

Stay up to date with the latest news and events and receive our monthly newsletter.

Subscribe

Support Us

Donations of all sizes help sustain emerging artists at the beginning of their careers and ensure that their work has inspirational impact on audiences across the UK