Economist Plaza Exhibition: Matt Franks – Fooooom!!! 2007

24 January 2007—9 March 2007

Consultancy, Economist Plaza

The Economist Plaza
25 St James's Street
London, SW1A 1HG United Kingdom

Marking his first commissioned installation for an exterior site in London, Matt Franks, never shy of Bernini-like Baroque theatricality and dramatic comic-book humour, has created a sculpture of a giant white explosive cloud with smoke puffs bursting from its core.

Measuring 3m x 3.5m, Fooooom!!! 2007 dominates the Plaza with playful bravado. Heralding a new development for Franks, who has until now primarily created indoor sculptures carved from Styrofoam, Fooooom!!! 2007 has been reinforced with polymer plaster. Coated with a slick glistening finish of interference (car) paint, the cloud shimmers as it catches the light, enhancing its sugary kitsch quality reminiscent of fairground rides and carnival props.

Matts Franks explains: “I have intended to use the absurdity and playfulness of the imagery of the sculpture to reverberate against the relatively austere and colourless surroundings. ‘Fooooom!!! 2007’ parodies and gently ridicules the notion of public sculpture whilst at the same time reaffirming the role of sculptures in public life and space. Braving the urban environment, the cloud echoes the transcendence and transience of city life and new ideas. It hints at the hidden anxieties of our inner dreams, fantasies and fears as we proceed with the mundane business of our daily lives. Within the context of the Economist Plaza, the cloud expresses a moment of inspiration and self-knowledge – a ‘brainstorm’.”

The Artist
After graduating from Goldsmith’s College with an MA Fine Art in 2000, British artist Matt Franks enjoyed early success with a solo show at Tate Britain’s Art Now space (2002). Recent international touring exhibitions in 2006 include: Metropolis Rise: New Art from London, 2006 (Shanghai and Beijing) and 8x8x8, The Soap Factory Minneapolis (Minneapolis, London and New York).

Recent group shows include Contemporary Art Society’s ARTfutures 2007, Bloomberg SPACE, 2007. Matt Franks is represented by Houldsworth Gallery, London.


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