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The Economist Plaza Public Art Programme

In order to raise their brand profile, The Economist  sought to activate the public space outside their headquarters. For over 10 years the Contemporary Art Society commissioned a regular programme of outdoor contemporary artworks for the Economist Plaza. Many of the artists included have gone on to achieve international recognition.

Through the public art programme, they attracted a socially current, educated and culturally aware audience not only interested in the art but also in the critical engagement with ideas that art can offer. A private view was held for each exhibition, often attracting over 200 guests and providing a platform to deliver key marketing messages and high level networking opportunities with business development targets.

The plaza exhibited over 60 UK and international artists. Pre-dating the Sculpture in the City initiative, the programme was noted as a platform for artists to develop their practice within the urban realm, and for thought-provoking artworks that challenge preconceptions about public art.