MediaWorks – Bridget Smith Commission

Artist Bridget Smith has been commissioned by CAS Consultancy to create a new installation for the reception of MediaWorks at White City Place. Designed by Allies & Morrison, MediaWorks is part of Stanhope and Mitsui Fudosan’s redevelopment of BBC Media Village.

Smith is interested in places of escapism; her work reflects a fascination with the architecture of entertainment and often illuminates the gap between imagination and reality. Reflecting the site’s historical connections to iconic media production, the five screen video work conveys the cinematic experience with its intense focus on the projection beam.

Accompanying the video work is a large scale cyanotype of cinema seats – their detail blurred through the photographic process so that they begin to resemble a moonlit seascape. Smith’s artworks vividly animate the public entrances for the 231,000 square foot of open flexible office space – a new creative industries hub for London.