Following extensive flooding in a key retail area of Herne Hill in South London in 2013, footfall to the area had declined leading to a challenging trading environment for local retailers. In 2017, CAS Consultancy were appointed to help commission a landmark artwork with the aim of creating an exciting focal point for the high street. We worked with Southwark Council, the Herne Hill Forum, flood affected traders and business owners to define the artist brief and shortlist artists who would undertake a meaningful rethinking of place and local identity through the creative lens of contemporary art.
In August 2017 artist Caroline McCarthy was commissioned to develop an artwork that will encourage footfall back to the area. The artwork will be inspired by the local community, bringing together stories, anecdotes and historical facts gathered by McCarthy over a period of extensive research and engagement. The artwork is due to be installed in spring 2018.