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Grosvenor – Culture & Animation Strategy

Grosvenor Square, London. Courtesy of Grosvenor.
Grosvenor Square, London. Courtesy of Grosvenor.

CAS Consultancy, together with associate Vivienne Reiss, were appointed by Grosvenor in 2016 to develop a new Culture & Animation Strategy for Mayfair and Belgravia.

The Culture & Animation Strategy aligns to the principles of Grosvenor’s 20 year London Estate Vision, promoting active neighbourhoods, integrated districts, connected communities, enterprising places and architectural excellence.

The Strategy sees the London Estate as a platform for culture in its widest sense, establishing a framework for capturing and promoting both existing and new cultural activity. Its aims are to further position Mayfair and Belgravia as a place where culture is generated, where the cultural offer is distinctive and responsive to the character of place and the heritage of the area, and engages both existing and future audiences.